Updated: Mar 28
Before I start, I want to make it understood that I am NOT an expert at social media marketing. I have stumbled and bumbled my way up to 17 thousand followers over the past 2 years and grow about 100 followers per day currently. It has all been through trial and error, but I am often asked for tips so I am going to publish this article so that it is available to anyone who asks.
To begin, it is helpful to understand the different types of Instagram content and how they work. Reels, at the current time, are the best way to grab people's attention and "reel in" (pun absolutely intended) new followers. Then you keep them with feed posts and stories that provide value and entertainment.
When you make a reel, you have a few choices about the sound that will accompany it. You can use music to match the vibe of your reel, you can use a trending audio that someone else made (these are the lip-sync reels that you tailor to your niche), or you can make an original audio by speaking yourself (and it's possible to add background music if you'd like).
Personally, I like to use a mix of these. Don't be afraid to try something and have it flop. Some of my silliest, shortest reels have been the most popular.