Instagram for Beekeepers

Updated: Mar 28

Before I start, I want to make it understood that I am NOT an expert at social media marketing. I have stumbled and bumbled my way up to 17 thousand followers over the past 2 years and grow about 100 followers per day currently. It has all been through trial and error, but I am often asked for tips so I am going to publish this article so that it is available to anyone who asks.




To begin, it is helpful to understand the different types of Instagram content and how they work. Reels, at the current time, are the best way to grab people's attention and "reel in" (pun absolutely intended) new followers. Then you keep them with feed posts and stories that provide value and entertainment.



Reels


When you make a reel, you have a few choices about the sound that will accompany it. You can use music to match the vibe of your reel, you can use a trending audio that someone else made (these are the lip-sync reels that you tailor to your niche), or you can make an original audio by speaking yourself (and it's possible to add background music if you'd like).


Personally, I like to use a mix of these. Don't be afraid to try something and have it flop. Some of my silliest, shortest reels have been the most popular.


This reel got over 2 million views. I don't even show my face and it uses an older song that is not very popular anymore.


This reel also got 2 million. It's a remix but with mostly original audio (it's just me talking)


This reel is an example of a lip-sync to a trending audio and got 155 thousand views.


** Please note that not every reel goes viral! With 17 thousand followers, my reels typically get around 5 thousand views.


Reel Tips

  • Keep it short (7 seconds seems to be the magic number)

  • Add value: teach people something, surprise them, show them something they've never seen before.

  • Ask a question, either in the reel itself or in the caption

  • Go reel-mining. Spend 10 minutes scrolling reels and save your favourites, then recreate them but make it bees!


Feed Posts


Feed posts are the OG Instagram content. They won't get as many views as reels, but you can do things to make them more engaging so that they are seen and shared by more people.


Now, I love a pretty picture, but the fact is they disappear quickly from the algorithm-based feed because people don't engage with them enough. Use an app like Canva (the free version is great!) to add text to your photo instead of hiding in the text in the caption, then just ask a one-line question in the caption to boost your engagement. Here is an example of a feed post like this that recently performed really well for me.


Carousels are also great for engagement. They're the feed posts that you need to swipe through to see stuff on each slide. Those swipes let the algorithm know that people are paying attention and your post is shown to more people. Canva has lots of carousel templates too! Here is an example of a recent carousel.


Stories